The Winged Words of Advertising

That’s What She Shed

Words are alive and well in the internet age, observes Faris Yakob, and their broader cultural effects are more than ever tied to their ability to break free of their intended contexts and become bigger then the ad — here’s how it worked for these brands.

Once in a while, advertising transcends the stratum reserved for commercial communication. It can be seen to have an effect on culture, creating linguistic ripples that appear on talk shows or Tik-Tok.