Nothing is New Forever

Comments from judging the NEW category at the London International Awards

The winners show a spread from high to low tech but there is connective tissue if one cares to look.

Just shift your focus away from the outputs and towards the outcomes — each idea is a behavioral system, creating value when the user interacts with the brand.

Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Itinerant Strategist//Speaker. Author of Paid Attention.

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