Modern Modes of Persuasion

Footnotes to Aristotle

It was Aristotle that first codified the rules of rhetoric and his treatise, the ars rhetorica, is still considered the most important work on persuasion ever written.

‘Postcards from Lynchburg’
“A picnic table, veneered in French walnut, slides out from under the dash. Two more swing out behind the front seats. This ad is famous for its headline but the bullet points are much funnier.
David Abbott wrote this ‘list that doesn’t read like a list’ recruitment ad for DDB.

Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Itinerant Strategist//Speaker. Author of Paid Attention.