Marketing Dissed Content

3 min readFeb 17, 2020

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Late last year, the decision-maker behind the world’s largest advertising budget made a pronouncement about the future of the industry. Marc Pritchard, chief brand officer for Procter & Gamble, heralded a new age of personalised relevant communication he calls ‘mass one to one’:

“It’s not as reliant on mass marketing, it’s not reliant on mass advertising, it’s much more reliant on connecting with her — and then him, because dad becomes part of that process. I think that’s the future.”


Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Itinerant Strategist//Speaker. Author of Paid Attention.