Marketing Dissed Content

Permission Denied

Permission-based marketing was the future of advertising in the last millennium and it’s the future of advertising again today, 20 years later. So — why wasn’t it the future of advertising in between?

Permission-based marketing was the future of advertising in the last millennium and it’s the future of advertising again today, 20 years later. So why wasn’t it the future of advertising in between? One of the first great digital pollutants was unsolicited commercial emails that came to be known as spam. The alternative, as Godin explained in his book Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, was “permission marketing [that] is anticipated, personal, relevant”. He went on to point out that “the biggest secret of the internet is that it is inherently a direct marketing medium”.

Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Itinerant Strategist//Speaker. Author of Paid Attention.

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