Is Advertising Art or Science?
No, it’s not.
We were delighted to be invited to speak at the launch of Eat Your Greens, a compendium clarion call for evidence-based marketing that we contributed to, in Amsterdam.
It was in a church and we were billed as ‘heretics’ because the principle thesis of the book is that marketers have for too long been guided by strongly held beliefs that are based on myths. Since there is…