How Creative Tension Fuels the Best Advertising Agencies

Advertising agencies are all unusual in similar ways

Advertising agencies are all unusual in similar ways. They are organizationally distinct from client companies. They have the traditional accounting and HR but usually their core departments have different philosophies and approaches to the same work. The objective of the agency structure is to house a system that enables creative ideas and development whilst ensuring that client needs are met. This is an alchemical balancing act, because different skills are needed at different…