Brand is a Strategy

But what is brand strategy becoming?

Brand Strategy at the top, Advertising at the bottom
here is a version of a chart you know well
“If being purposeful means doing ads to you, then you’re probably doing it wrong.” Tom Roach

Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Itinerant Strategist//Speaker. Author of Paid Attention.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store