Advertising Fast or Slow
How fast do you want it?
How fast are you reading this?
A meta-analysis of 190 studies suggests the average adult reading speed in English is 238 words per minute for non-fiction (it’s slightly higher for fiction).
Whether you are reading this and how rapidly is a function of a number of elements. The fact that you are reading it at all suggests it is probably relevant to your interests and therefore you probably work in or around advertising.