Advertising Fast or Slow

Faris
6 min readSep 16, 2021

How fast do you want it?

How fast are you reading this?

A meta-analysis of 190 studies suggests the average adult reading speed in English is 238 words per minute for non-fiction (it’s slightly higher for fiction).

Whether you are reading this and how rapidly is a function of a number of elements. The fact that you are reading it at all suggests it is probably relevant to your interests and therefore you probably work in or around advertising.

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Faris

Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Itinerant Strategist//Speaker. Author of Paid Attention.