Advertisements are Endorsements

And now a word from our sponsor…

Advertising pays for content. Anytime you aren’t paying for a product, as this generation discovered thanks to social media, you are the product being sold. When commercial television was born in the USA, it was as a vehicle for advertising, as all mass media have been. Shows were created by advertisers to capture attention and sell products, there was no line between content and advertising. The host would often introduce segue with the classic line, making clear that the brand was an active participant.